Wednesday, July 16, 2014

Internet Marketing Firms & The Idea Of Personality

By Robert Sutter


It's almost impossible to gauge someone's overall attitude on the Internet and anyone would be able to agree. You simply do not have enough to go off of when trying to figure out how someone will act in a typical scenario. Wouldn't it be useful if you could figure out a person's overall demeanor by the way they act on social media, though? This is where Five Labs may come into effect and a particular news story deserves attention from Internet marketing firms across the board.

According to an article on Business Insider, Five Labs created a tool that will work in tandem with Facebook. Specifically, the tool in question will be able to search through the posts that others have made in order to gauge their personalities. Of course, there are specific components to take into account and Internet marketing firms across the board would be able to agree. After all, this tool has to be measured on something and there are many elements to consider.

The report detailed that a method based on a University of Pennsylvania study was utilized in order to make this program come to fruition. Personality traits, based on the aforementioned program, are measured by the traits seen in psychology today. What this means is that a collection of extroversion, openness, neuroticism, conscientiousness, and agreeableness could, in theory, gauge an individual's personality. How accurate is this, though, and can it be built upon?

At this point, I'm not entirely sure if it matters how accurate the program is. According to firms along the lines of fishbat, this program is still very much in its infancy and what this means is that there is potential for it to be made even better if there are certain components that need to be tightened. However, the idea of measuring attitudes through social media is an interesting concepts, as Internet marketing firms would be able to attest to. It's just a matter of how much work Five Labs wants to put into it.

It's clear that this is an interesting idea on the part of Five Labs and I am sure that many in the social media realm will be able to agree. However, with an idea like this still being very young, the potential for it to grow is present. It's just a matter of how much Five Labs is willing to work in order to make this as effective as possible. Judging by the fact that there isn't another tool that is able to gauge one's personality to this extent, it's likely that this will see improvements in the future.




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