Monday, September 12, 2011

Web Page Keywords - Make Your Site Smoking Hot

By Phillip Guye


The primary objective for Internet marketers is to find the right keywords so their website will show up on the first page of Google and other search engines. The good thing is it's not hard to do. With patience and practice you can optimize your web pages and benefit from free traffic. It is really quite simple, if you do it the right way and you get that coveted first page ranking for your website, you will get a lot of traffic, quality targeted traffic, for free. Viral video marketing also uses keywords to attrack viewers.

They are called organic searches. Someone will go to their web browser and type in a search term. Say someone is looking for golf balls. When they look for that term and if you've optimized your web pages with those keywords your site can show up extremely high in the search results. This is called Search Engine Optimization (SEO) and it's a great way to have a ton of very targeted visitors, which is totally free. Ranking high will give your site more credibility. The average surfer doesn't really know that much how it works. That's why a lot of people assume that websites listed on top of the results pages are the best.

In a way, yes they are the best at optimizing their web pages so they could cash in on all that organic traffic. You may be wondering how you can benefit from using these keywords to land on the first page of the search engines. Well, the first thing you have to do is compile a list of keywords. If you really want to benefit from a top ranking you need to target the keywords you use very carefully. It's easy to think that you should grab all the most searched for keywords in your niche, but that rarely works because those keywords are just too competitive.

A much better, and more efficient, strategy is to find keywords that are made up of 3 - 4 words. These are called long tailed keywords. It may not get hundreds of searches but it will not have too many competitors and will get plenty of searches monthly that you can rank for them too. If you select a dozen, or more, of these long tailed keywords and each one gets say around 1,500 searches a month, you stand a very good chance of ranking for several of them, not just one. That will give you lots of traffic and since the traffic you're getting is from those who are searching for the exact keyword (and item) that you have to sell, you will get plenty of sales.

It's just not that hard to optimize your web pages for search engines. Social media marketing services and sites are now readily accessible. The better you get at adding the best web page keywords, the more organic search results you're going to get. This is free traffic and you'll make more sales and also have a much higher rate of return on your investment of time. Other than time, it's completely free.




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