Saturday, August 20, 2011

An Easy Link Building Strategy For Reaching The Top

By Phil Guye


One of the most important elements of SEO (search engine optimization) is link building. A good link building strategy will give lots of traffic to your website and will also improve your ranking in the various search engines. Whenever you get a link back to your website from another website, it sends the signal to the powerful search engines that your site has something worth linking to. For that reason, they move your site a bit higher up in their listings. Therefore, the reasoning would be that the more such links you can get, the closer to the top of the heap you can get. And getting into the 1st few results will give you a huge increase of visitors coming in after doing a search.

There are many different ways to get backlinks, but there is 1 thing you should do to improve your chances. You have to make sure that your website gives useful and relevant content according to the keywords you are attempting to position for. If you can show that you have really good content, other sites will be more likely to link to you, and you might not even need to request they do so.

You should also know that not all links are created equally. The text used to label your site on somebody else's website makes a big difference. For example if the link individuals click on to get to your website (from another website) says "www.yourdomainname.com" it will count for something, but as much as if the text were something like "best product". Therefore, one part of your link building strategy must include a suggested way of linking back to you, and that particular way should include the keywords you want to get ranking for.

Remember to link to websites yourself. This is good karma. Of course, you can't really count on websites to link back to you if you are not linking to any yourself. Having outbound links makes your site more complete for visitors, but it also increases the odds that other websites will give you backlinks.

If you want, you can consider trying a link building service, however, be sure you research any company you're considering before conducting business with them. The real reason for this is that some backlinking services are flagged by the search engines, and using their services can cause you to go lower in the rankings. Other than that, if you can find a reliable service, they could be a real time saver and improve your rankings at the same time.

A few site owners want to make direct contact with some other website owners as part of their link building strategy. However, this is frowned upon by some, but it surely can work. Whatever you do, don't use a form letter that sounds common. Be yourself, be polite and be professional; making sure to personalize the message. With luck, you will get lots of backlinks.




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