Wednesday, April 19, 2017

Chatbots & The Biggest Pros And Cons Told By Long Island Advertising Agencies

By Rob Sutter


If you're unfamiliar with chatbots, you should know that they're basically programs that are meant to speak to visitors. For example, if you log onto a website that offers irrigation, it's possible that a chatbot will pop up in order to assist you at the onset. Any Long Island advertising agency will agree that while these systems are useful in many respects, they have their issues as well. Here are some pros and cons you should know.

PRO - They respond quickly. One of the biggest pros of chatbots, according to companies like fishbat, is that they are quick to respond. If you have a simple question to ask, such as where an item can be found in retail, the chatbot you're speaking to will be able to respond almost instantaneously. This reduces the amount of time spent waiting, which tends to result in a more positive user experience. Any Long Island advertising agency would be hard-pressed to disagree.

CON - Their languages may be strange to some. Seeing as how chatbots are computer programs, it's safe to assume that they have stringent language. The problem with this is that they might speak in ways that are seen as strange to some. Depending on how unique the language of a chatbot is, the user experience may not be everything that it should. This is one of the concerns that should be noted.

PRO - They are minimal from a design standpoint. While you may think that minimalism hinders chatbots, it can be argued that such a quality works to their benefit. After all, digital media has evolved to such a degree that simplicity actually helps programs stand out. When there's less for the human mind to register, better user experiences come about. Anyone that has developed a chatbot can tell you the same.

CON - They don't stack up to real human interaction. When you're speaking to a sales representative or customer service worker over the phone, it provides you with a sense of comfort. You know that your needs are being attended to, which is nothing short of welcoming. With that said, real human interaction tends to be lost when it comes to chatbots. You don't feel as though you're speaking to a real person. Chatbots have developed in recent years, but still struggle to stack up in this respect.




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