Monday, December 12, 2016

How To Approach Ads For Apps, By App Design Companies

By Arthur Williams


Ads can be quite bothersome, depending on how they're implemented. Some of them have greater presences than others, regardless of the platforms they exist on. This brings us to the discussion of apps, which app design companies and other specialists can develop. What you may not know is that they can include ads that don't exactly help the user experience. For information about how potential issues can be avoided, read on.

If you want to know how ads should be incorporated into apps, the latter shouldn't be overly visible. Keep in mind that people can easily pick up on ad placement, which is something that has developed over the years. This is why subtle placement is needed, which is exactly what smart designers can carry out. Ads can have their places on apps, but they have to be implemented in such ways that they aren't blatant.

Also, the apps that are placed should hold relevance to the users. Let's say that someone is using an app to shop around for electronics; maybe a pop-up could appear telling them about a deal on a TV or sound system. This is just one example of an ad that could, in theory, receive numerous clicks. Relevance matters, in this sense, and the most reputable app design companies in the world would be hard-pressed to disagree.

To wrap things up, make sure that your ads never interfere with a user's experience. The reason for this is that ads have a tendency to pop up when they shouldn't, which makes certain sites fail to function as they should. The same logic applies to the apps that companies along the lines of Lounge Lizard develops. As long as your ads do not become so prominent to where they ruin the aforementioned experience, feel free to incorporate them.

If you want to know how ads should be brought into apps, these are just a few talking points worth going over. Many of them are well-known by those who have been involved in the design process for years, which probably goes without saying. More than anything else, these points should benefit those who are still learning the ropes. The more knowledgeable they are, the less likely they are to make mistakes, even when it comes to ads.




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