Saturday, January 25, 2014

How To Operate Your Computer Repair Business

By Eliza Mendoza


A computer repair business is one of the most profitable and most rewarding of all the businesses. This is because virtually all businesses regardless of their sizes and areas of specialization use computers. Only a few of these businesses have in house IT specialists. This means majority of them have to source for these services elsewhere. However, before you resign from your current work place and move into self employment, there are a few things that you need to put in place to increase your chances of success. Below are some of these things.

The success of any trade is usually dependent on its location. As such, you need to strategically choose your location. The three important things when choosing location are; competition, customers and accessibility. You should choose a location where competitors are very few if any. There must also be large customer base.

The next step is to create an effective budget. This will make you more accountable for the preliminary expenses and also pay them off as soon as possible. Typical items that should be included in the start-up capital include: start-up cost itself and monthly utility bills. Even though the budget may just be an estimate, it is very important to have at least a plan in place.

Every trade needs insurance cover in order to be on the safe side. You might think that you have chosen to operate in a secure environment. However, you never know when fire will break out or when thieves will break into your store. Without proper insurance cover, you will be forced to bear the responsibility of these eventualities. With proper insurance cover however, the insurer will compensate you for the losses. You should also choose your insurer very carefully so that you do not end up with a rogue one.

Pricing is another key factor that will either attract clients to your business or send them away. When fixing prices for your services, check what your competitors are charging. This will enable you reach the average price around. You should always ensure that your prices are fair enough to the customers but also enough to keep your business afloat.

You will also need to market your trade to customers. Begin your marketing by taking advantage of free options like facebook and twitter. Every business especially one that deals in computers will need a website to do well. You should not hesitate to create one for your firm. It is also important to keep track of your marketing campaigns in order to gauge their effectiveness.

Because you will most definitely need spare parts in the course of your work, it is also important if you can start a supply business as well. However, in case you do not have enough capital to start the two businesses at the same time, it is still a good idea to enter into partnership with a supplier. Not only will you get deals but also learn the ropes of trade.

In this day and age, great customer service can be the difference between success and failure of your computer repair business. Make it your priority to give your customers good services. If possible, you can also befriend them.




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